What's the difference between reactive and active marketing? There's a big difference. 

Reactive marketing is when you sit back and you wait for people to reach out to you. You wait for people to see your sign, see something on a website, and they will call you because of their reacting to something you're putting out there. 

Active marketing, which is what I do is where I'm actually going out trying to create activities to make people call me. Big differences, a big difference in philosophy and marketing the whole nine yards. 

I believe that if you want to be aggressive in this marketplace, you don't just put a sign in the ground and you wait for reactive people to call you about that sign. You put a sign out in the ground and you go out you look for buyers to call you and you call them. That is the difference between reactive and active marketing. 

And if you're curious as to what your last realtor did, give me a call. I'd love to talk you through the process and how your market matters.